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Unibet enters Danish football sponsorship market

17th January 2012 9:00 am GMT

Looking to increase its presence in the newly re-regulated Danish online gaming market, Sweden’s Unibet has signed three-year sponsorship agreements with two Danish SuperLiga football clubs, FC København and FC Midtjylland.

Under the agreement, Unibet will become the exclusive betting partner for both clubs, and benefit from advertising in the football clubs’ respective stadia – Parken in Copenhagen as well as the MCH Arena in Herning. In addition, Parken’s B-stand will be [...]

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