Independent TV production company Endemol has invested $13m in social casino studio Plumbee as part of a strategic partnership to accelerate its online and mobile gaming business.
Plumbee completed a $14m Series B funding round, valuing the company at $40m. Endemol invested $13m and Plumbee's existing investor, Idinvest Partners, contributed the remaining $1m.
The strategic partnership will see the two companies create a "new generation" of premium social casino games on multiple platforms, exploiting Endemol's global entertainment [...]
