Betgenius, a provider of data-driven software solutions to the sports betting industry, has appointed bwin.party’s Markku Kolehmainen to the newly created role of trading director.
Kolehmainen will lead the strategic development of the Betgenius trading team with the primary aim to deliver more in-running sports, better margins and fully customised trading services on behalf of Betgenius clients.
He joins Betgenius from bwin.party where he headed the live trading department for five years. Prior to that, he ran [...]