Sky Bet, the online gaming arm of satellite TV broadcaster BSkyB, has become the latest operator to fall foul of the UK Advertising Standards Authority after a TV advertisement and a banner on its website were found to be misleading for not displaying qualifying information with “sufficient prominence”.
Two issues were investigated relating to a TV ad and website for Sky Bet.
The TV ad included a grid which featured one box stating: “£10 FREE BET” and [...]
