Sportno, the B2B subsidiary of French sportsbook operator France Pari, has sealed a deal to supply Pari-Mutuel Urbain (PMU) subsidiary Genybet with its fixed-odds betting platform.
The deal will see Genybet launch an online sports betting offering alongside its horse racing product.
Genybet is the B2C betting brand of horse racing news portal Geny Infos, and will take delivery of Sportnco’s full sportsbook product, an IT package including front and back office, odds compilation and risk management [...]
