Swedish gaming operator Unibet has made its first move into the Australian sports betting sponsorship market following a deal with Sydney-based rugby league football club the Parramatta Eels.
Unibet will sponsor the back of the club’s shirts for the next two seasons, marking the company’s first sponsorship of an Australian sports team.
Unibet’s general manager for Australia Patrik Andersson pointed to the club’s dominant position in the Australian sporting landscape as a definitive factor in becoming a [...]
