Barclays Premier League club Aston Villa has sealed betting partnerships with a pair of high-profile gaming operators, while another Midlands-based club West Bromwich Albion has signed a shirt sponsorship with Asian operator TLCBET.
Villa has announced that Betfair and bet365 will become the club’s co-exclusive betting partners, with both appearing on interview backdrops and on LED screens in the team’s Villa Park stadium over the course of the 2015/16 season.
The team’s chief commercial officer Charlie Wijeratna [...]