William Hill’s Australian subsidiary has completed its long-awaited review of its branding strategy in the country, making the decision to unify the Sportingbet, Centrebet and Tomwaterhouse.com sites under the William Hill brand.
Alongside a trading update released this morning, the operator explained that following the review the board had concluded that there was potential to drive “substantial longer-term value” from rebranding the sites, with the process to begin in February.
It said that the move would allow [...]
