Daily Racing Form signs exclusive partnership with Station Casinos7th February 2020 9:54 am GMT
US publisher and online horse racing betting provider Sports Information Group has entered into a four-year exclusive agreement to provide the Daily Racing Form (DRF) to Las Vegas casino operator Station Casinos.
The agreement will see DRF become the official racing content provider to eight of Station Casinos’ Race & Sports Books across Las Vegas, including Red Rock Resort, Green Valley Ranch, Santa Fe Station, Sunset Station, Palace Station, Boulder Station, Texas Station and Fiesta Henderson.
“We are thrilled to announce this new partnership with Station Casinos to provide the Daily Racing Form to eight world-class properties in Nevada,” said Daily Racing Form chief executive Don Ryan. “This is an exciting step in our ongoing plan to drive increased engagement among both dedicated readers as well as new audiences, and continue to strategically grow the DRF brand in the Las Vegas market.
“We are confident that this agreement will further enhance the horse racing experience for players and guests in the area.”
Station Casinos vice president of race and sports operations Art Manteris commented: “Daily Racing Form is an iconic brand in horse racing, and we are pleased to partner with them as we continue to elevate our premier Race & Sports Books.
“We look forward to offering DRF’s extensive print and digital offerings as we maintain our commitment to providing a high-value entertainment experience for our guests.”