Sportradar launches new Simulated Reality sports betting offering

Sports data provider Sportradar will launch a new AI-driven simulated sports betting product this week for its operator partners.

Sportradar’s new Simulated Reality product uses historical sports data and AI technology to generate real-life simulations of matches that reflect team form and normal match play, offering a range of pre-match and live in-play betting opportunities.

Set for launch this Friday, the new offering will cover top-tier football from England, Germany and Spain, with all remaining fixtures of the current 2019/20 season scheduled to be played as per their original date and kick-off time.

Fans will be able to bet on their favourite teams, access match analysis and league tables, with games played out over a full 90 minutes.

“We have listened carefully to our customers and the betting community who have made it clear there is an appetite for alternative means of betting during this time where this is a void in live sports action,” said Sportradar CEO Carsten Koerl.

“Simulated Reality will give our sports betting partners seamless access to a highly unique product that is first to market at no extra cost and integration. As market leaders in the industry, we pride ourselves on our ability to quickly pivot our business strategy and redirect our resources towards delivering new and innovative solutions such as this.”

Sportradar plans to extend its Simulated Reality product to several other leagues and competitions in the near future, with other sports earmarked for production including tennis and basketball.