BetMGM goes live in the Netherlands

MGM Resorts International has rolled out its BetMGM brand in the Netherlands, the brand’s second international market launch.

Leveraging LeoVegas’ proprietary technology and platform, the launch marks a significant step in the brand’s international expansion after launching in the United Kingdom.

BetMGM is set to provide Dutch customers with a range of new product features, including large-scale jackpots, loyalty rewards, exclusive slots, as well as unique sports promotions.

“We are thrilled to launch BetMGM in the Netherlands and build on BetMGM’s successful expansion into global markets,” said MGM Resorts International interactive president Gary Fritz. “The Dutch market offers an exciting opportunity and will be an important part of our international expansion efforts and strategy to become a global gaming leader.2

LeoVegas CEO Gustaf Hagman said: “Our launch in the UK was tremendously successful, and we eagerly anticipate bringing the golden Vegas experience to the Netherlands. This launch in the Dutch market is an important step in our international expansion, but we have much more in store.”

Shares in MGM Resorts International (NYSE:MGM) closed 5.22 per cent lower at $39.44 per share in New York Tuesday.