Sportradar partners MLB for new virtual baseball in-play game

Sports data and content solutions provider Sportradar has expanded its partnership with Major League Baseball (MLB) to launch a new virtual baseball in-play game.

The game is the first Sportradar virtual gaming title to be developed in association with a major US sports league, and will be made available to licensed operators in the US and across the world.

Featuring official MLB team names and logos, the game uses actual MLB data to simulate live game play, with over 1,300 individual motions captured using a combination of cutting-edge motion capture technology and software developed specifically to add to the real-life look and feel of the game.

“We are very excited to work with Major League Baseball in bringing a virtual baseball gaming solution to the market,” said David Lampitt, managing director of sports partnerships at Sportradar. “Leveraging MLB’s official content, we are confident that we have an enticing product that consumers will love and that bookmakers will benefit from.

“As with all of our virtual sports offerings, our aim was to bring the most realistic look, feel, and betting experience to the market.”

MLB executive vice president, gaming and new business ventures Kenny Gersh commented: “We are pleased that our partnership with Sportradar has resulted in the development of this new virtual baseball offering.

“One of the reasons we partnered with Sportradar was to develop new, engaging products for our fans leveraging the power of MLB’s best-in-class content. This first-of-its-kind virtual offering does just that, and we are excited to bring fans this new entertainment option.”