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African operator Allbet goes online with BtoBet

20th April 2020 8:15 am GMT

Namibian betting and gaming operator Allbet has expanded its operations online through its existing partnership with platform provider BtoBet.

BtoBet will supply its Neuron sports betting technology to launch Allbet’s new online offering, having powered the operator’s retail network since last October.

“We anticipate further collaboration with Allbet as we assist them in not only increasing their potential market share, but to ultimately deliver a player-centric betting experience no matter the channel, medium, or device used,” said BtoBet chief marketing officer Sabrina Soldà.

“We look forward to assisting the Allbet team in transforming their non-registered customers into registered players through the rapid registration process integrated in our new retail solution. This I am positive will ensure a more diversified business model, allowing them to become a leader in their field in the coming years.”

Andre Botha, managing member of Allbet-owner Bandits Group of Companies, added: “The business has always been focused towards an expansion into the digital medium. Going online is crucial to the survival of any modern gaming business given the continuous technological innovation as well as the continuous connectivity that such an expansion provides us with the modern player.”

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