Greentube, the iGaming subsidiary of Austrian gaming giant Novomatic, has launched its first social casino app which has been developed through its partnership with BlueBat Games.

Magic Key Casino is available on Facebook, and becomes the first game to launch on the turnkey private level social casino platform developed with BlueBat, Greentube Pro. It features a range of casino games including slots, bingo, arcade games in a Magic-themed environment.

The games are designed to be as similar to the supplier’s real-money gaming products as possible, and allow players to customise their play with different bet amounts or lines played on slots.

Gabriel Cianchetto, Greentube’s president of market development for North America, said that the company had invested a considerable amount of effort and resources to ensure the launch was successful.

“The US social gaming market continues to expand at a steady pace and we wanted to be a part of it,” Cianchetto explained. “The combined pedigree of Greentube and Novomatic ensures that Magic Key and all future products appeal to a broad audience.”

BlueBat creative director Greg Hennessy said that Magic Key stood at the forefront of current social casino market trends.

“The platform combines the best elements of the Social Casino Experience with a unique 'magical' twist, a high level of polish and attention to the needs of our fan base,” he said. “I believe Magic Key Casino will prove to be an irresistible experience for players.”

Greentube Pro was launched in May this year, and is a fully customisable solution that allows land-based casinos to launch free-to-play variants of Novomatic’s content and engage players after they have left the venues.

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