Tel Aviv-based Optimove has secured three new partnerships to launch its automated solutions which are designed to boost revenue and customer lifetime through personalised targeted advertising campaigns.

Among the three customers are two social casino developers, Russian studio and World Poker Club operator Crazy Panda and OMG! Fortune Slots creator LuckyFish Games. Tthird, Jelly Button Games, develops multiplayer casual titles.

They join a number of leading social casino operators such as Zynga, Bally Technologies’ Dragonplay and Caesars Interactive in launching Optimove’s solutions, which the supplier says enables operators to manage and automate marketing campaigns based on predictive analytics.

Its products allow clients to launch campaigns across all channels, with solutions created for the iGaming sector also available. A variant for land-based casinos, based on the use of loyalty cards, has also been created and launched by Rush Street Gaming.

“With increased competition in the social gaming space and the growth of user acquisition costs over the last couple of years, game developers have discovered that they must turn their attention to retention marketing and making the most of their existing player bases,” Optimove chief executive Pini Yakuel commented.

“Social gaming operators that don’t have a data-driven retention marketing plan in place are leaving a lot of revenue on the table, but savvy operators like Crazy Panda, Jelly Button Games and LuckyFish Games are among those quickly discovering how personalized player marketing campaigns can increase engagement, drive loyalty, and convert more free players to paying customers,” Yakuel explained.

Crazy Panda co-founder Bogdan Kuznetsov added: “Recognizing the need to ramp up our player retention efforts, we looked around for a system that would help our marketing team quickly develop a successful player marketing program. Most of the people we spoke to recommended Optimove, so we decided to go for it. So far, we are very impressed with the technology and the people at Optimove.”


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