Sportradar’s game-changing AI platform 4Sight transforms live sports viewing into an immersive, high-value betting experience for the player. 4Sight combines real-time data, predictive analytics, and slick visual storytelling to deliver actionable context precisely when fan excitement peaks. Supercharging coverage for major operators including DraftKings, as well as streaming service Peacock’s tailored NBA Performance View, 4Sight translates complex match metrics into clear insights on momentum, player performance, and scoring probability across sports content.

The business impact is undeniable: during ATP broadcasts, 4Sight drove a 22 per cent surge in betting activity while extending total watch time by 35 per cent. Sportradar’s 4Sight is winner of our Sportsbook Player Engagement Solution & Innovation award for bringing together official data, cutting-edge AI, and real-time betting context within live video streams to make in-play wagering more accessible and compelling.

BETER

GENIUS SPORTS