GIA NORTH AMERICA
Lottery Game
of the Year
Gaming Intelligence Awards 2026 | Lottery Game of the Year
The Lottery Game of the Year category recognises the supplier that has delivered outstanding performance, innovation and impact across North America’s regulated iGaming market.
This award celebrates excellence in product delivery, commercial success and contribution to the continued development of the sector.
Congratulations to all our winners!
Lottery Game of the Year
Scientific Games and the Massachusetts State Lottery’s $500,000 FRENZY
Following a record-breaking launch in the scratch game sector, $500,000 FRENZY has whipped up a storm of prize excitement for Mass Lottery players. Created by Scientific Games in partnership with the Mass Lottery – the biggest lottery in the world for instant scratch games based on weekly per capita sales – the $50 scratch game gives players plenty to get frenzied about.
A relatively new release, $500,000 FRENZY has held the number 1 scratch game performance status in the US for both fiscal year and calendar year 2026 based on weekly per capita sales since launching in May. In less than 16 weeks, the scratch game generated more than $108 million in sales, with 14 of the fifty top prizes of $500,000 already claimed. Its outstanding commercial performance has driven increased player engagement and retailer revenues, proving exactly why the Mass Lottery remains a trendsetting force in North America, setting a new gold standard for instant lottery content.
Celebrating excellence across North America