As North American operators face escalating customer acquisition costs, maximizing player lifetime value has become a critical commercial imperative. IGT PlayDigital’s Engagement Platform isn’t just a retention tool, but redefines player engagement by giving operators a powerful solution to attract, reward and retain players across their entire gaming journey. In a market where retention is the ultimate battleground, operators can deploy a suite of promotional tools, including jackpots, prize drops, leaderboards, missions, tournaments, and network promotions, across both proprietary and third-party content.

The launch of MEGA VAULT, combining multiple engagement mechanics into a turnkey promotional experience, helped drive the platform’s exceptional performance across IGT PlayDigital’s operator network in the past year, as Engagement Platform promotions delivered a 193.1x increase in handle, an 11.94x increase in active players, and a 1.23x increase in average spins per user across 228 promotions. An engagement ecosystem that helps operators build deeper player relationships while delivering measurable commercial outcomes, it is a worthy winner of our iGaming Player Engagement Solution of the Year.

EVOLUTION’s Promotions Suite

GAMES GLOBAL’s Super Raffles