The biggest challenge for any state lottery is converting traditional retail players into digital iLottery users, and the Pennsylvania Lottery has long been a pioneer in the US iLottery sector. The Gus the Groundhog eInstant game merges legacy retail trust with modern digital mechanics, and is the latest example of how Scientific Games and the Pennsylvania Lottery understand their player base on a granular level. With THE GUS GAME SHOW, Scientific Games rolls out the red carpet, giving one of the Pennsylvania Lottery’s highly recognizable mascot – Gus the Groundhog – an entirely new digital stage in a gameshow-themed eInstant. 

Launched April, the bespoke iLottery game delivered exceptional commercial results, performing 50 per cent above sales index in its first month and demonstrated impressive staying power, remaining more than 25 per cent above index after 17 weeks. By week 18, the game had generated $10.4 million in total sales. THE GUS GAME SHOW demonstrates how customized iLottery content can successfully extend an established lottery brand into digital, drive sustained player engagement and deliver strong commercial performance.