Senior Marketing Manager – PearFiction Studios
Janine is one of the industry’s most dynamic and influential marketing pioneers, fundamentally shifting how studios approach marketing, brand and player-facing storytelling. Upon joining PearFiction, she built the entire studio marketing function from scratch, creating a new, high-impact model that has since been emulated by numerous studios across the Games Global network.
Despite being a team of one, she delivers the output of an entire department, leading strategy, brand and execution for various key launches. 2025 was the year that PearFiction really made its mark on the industry, and Janine was behind every beat of the drum. She developed the marketing strategies for Squealin’ Riches 2 and Treasures of Kilauea 2, resulting in both games breaking internal performance records. Her disruptive approach and ability to transform PearFiction into a distinct, recognised brand make her a true Hot 50 leader who is actively shaping the future of slot studio marketing.