Flutter Entertainment UK&I – Content Director
As Content Director for Flutter UKI, Matt Taylor has reshaped how three major brands, Sky Betting & Gaming, Paddy Power and Betfair, work together, unifying their content teams into a single, strategically aligned function.
His team now has end to end ownership of the full content lifecycle with dedicated teams focused on Delivery, Growth, Performance & Innovation.
Central to this transformation is Matt’s commitment to building deep, data-driven partnerships with both internal and external studios to secure the best content possible for Flutter’s players.
With 17 years in the industry and wide-ranging experience across product, operations, marketing and analytics, Matt’s strategic leadership style allows him to connect teams, align strategy and unlock value. His influence will be pivotal to Flutter’s growth and content innovation in the year ahead.