SIS Content Services – Vice President
Michele has been a transformative presence in the US racing and betting landscape for more than twenty-five years, helping to modernise racing, expand international wagering and introduce new betting formats that have shaped the future of the industry.
She played a key role in establishing SIS Content Services in 2021 and guiding the company’s growth stateside, expanding its esports product into 16 states. Having advocated for fixed-odds wagering long before the repeal of PASPA, she oversaw the launch of fixed-odds horse racing in Colorado with bet365 in 2024 – an initiative widely recognised as a landmark moment for the American market. She also played a major role in bringing international racing content from Australia, Bahrain, South Australia, Chile and Sweden into the US market, and helped create the first simulcast wagering link between Australia and North America, strengthening cross-market collaboration.
Michele has shaped the industry’s past and continues to play an influential role in its future.