Codere Online – Chief Marketing Officer
Alberto is celebrated for his outstanding leadership in elevating Codere Online across Spain and Latin America. With nearly two decades of digital marketing experience, including stints at William Hill and The Stars Group, he has driven remarkable growth through innovative sponsorships, omnichannel strategies and culturally resonant campaigns. His work played a key role in Codere rising to 7 th in the prestigious “Brand Finance Spain 100” ranking, the only gaming brand featured.
Alberto has also spearheaded high-impact partnerships, including an expanded sponsorship with Mexican football club CF Monterrey, and helped launch Codere’s GOAT campaign, celebrating everyday bettors as the “Greatest Of All Time”.
His data-driven, football-centric marketing has strengthened Codere’s presence across regulated markets, cementing him as an award-worthy leader shaping the future of gaming in Spanish-speaking regions.