Senior Manager, Casino Operations – BetMGM
Rob Passerino has been instrumental in cementing BetMGM’s position as a leading online casino operator in North America. Overseeing a period of rapid growth and innovation, Rob’s main responsibilities include managing the overall content strategy, owning all commercial relationships and negotiations with vendors, and running day-to-day operations across BetMGM Casino. Having been promoted three times in just five years, Rob has played a pivotal role in shaping BetMGM’s success.
During this time, he has helped expand operations into Michigan, Pennsylvania, and Ontario, overseen the launch of Wheel of Fortune Casino, and delivered an industry-first omni-channel exclusive with Rakin’ Bacon, uniting MGM properties and BetMGM online. Rob also secured a landmark partnership with The Wizard of Oz and continues to drive bespoke IP development with major entertainment and sports brands including The Price is Right, the NHL and more. His strategic focus on bringing top new studios to the U.S. market first, including Octoplay, and helping coordinate Push Gaming’s debut in the U.S. following MGM’s acquisition, has further strengthened BetMGM’s leadership position.
With his strategic vision, creative leadership, and unwavering focus on execution, Rob continues to set new standards for innovation, partnership, and omni-channel excellence in iGaming.