Director of Casino – ComeOn Group
Greg Kett is the Director of Casino at ComeOn Group — a role that builds on his senior leadership experience across some of the biggest names in iGaming, including Betway, Betfair, and Bet365, as well as a stint at The National Lottery (Camelot). With a foundation in product, commercial, and marketing roles, he has developed a deep understanding of how to strategically scale casino operations across multiple brands with a strong focus on regulated markets.
He has led the development and execution of a long-term casino vision, leveraging in-house platforms to drive data-driven personalisation, optimise retention strategies, and deliver a first-class player experience across all casino verticals.
Innovation has been a constant thread throughout his career. In previous roles, he contributed to product roadmaps and cross-functional initiatives, shaping commercially successful, player-centric offerings. He combines this hands-on experience with a focus on long-term growth — building partnerships, defining go-to-market strategies, and leading transformation initiatives that put the player first, all while ensuring scalability, compliance, and strong business impact.