Founder and Chief Executive Officer – Merv Digital Solutions
Merv has over 20 years’ experience in the gambling sector, including seven years’ service at Scientific Games, which earned him his first Hot 50 award in 2022 for his leadership of CRM programs across 12 US lotteries.
In 2025, he took a gamble on himself and founded two specialised start-up studios to transform lottery and iGaming marketing and game content creation – Merv Marketing Studio and Merv Game Studio.
His marketing studio has already delivered CRM programs for five major clients, including the UAE Lottery and Connecticut Lottery. Simultaneously, his new game studio is building a portfolio of more than 12 eInstant games, featuring entirely new mechanics, which are slated for release in Q1 2026.
Merv’s dual-studio vision is reshaping digital transformation across the lottery and iGaming sectors, and for that we applaud him.