RubyPlay – Chief Product Officer
2025 has been a defining year for RubyPlay, and Eyal has orchestrated a period of unprecedented global expansion for the supplier, including a breakthrough launch in the US and rapid expansion across Latin America, particularly in Brazil and Argentina.
Under Eyal’s guidance, RubyPlay’s “Game Craft Unleashed” philosophy has come to define its approach to slot development – blending artistry, psychology and data-driven insight to craft games that captivate players worldwide. He helped transform RubyPlay into a multi-studio powerhouse with the launch of Koala Games in July 2025, a fully independent studio built within the RubyPlay network, and has established himself as an industry thought leader through his iGaming Checkup podcast, delving into the philosophical, psychological and technological dimensions of the online casino sector.
By bridging the gap between creative storytelling and commercial performance, Eyal has redefined how innovation, localisation and player psychology intersect in the modern iGaming industry.