Optimove – Co-founder & Chief Executive Officer
Pini is honoured for his pioneering vision and decade-long commitment to AI in the gambling industry, culminating in last year’s creation of Positionless Marketing. Since founding the company in 2012, he has been instrumental in embedding advanced AI directly into the Optimove platform, setting the stage for modern, data-driven marketing.
This foundational work delivered the revolutionary Positionless Marketing method, which breaks down traditional silos and grants marketers the unprecedented ability to streamline workflows from insight to creation to optimization, independently.
This transformative approach has yielded significant, measurable impact – improving campaign efficiency by 88 per cent for global iGaming operators. What started as a two-person startup, Optimove is now a global marketing tech company trusted by hundreds of leading consumer brands. Pini’s ability to transform complex technology into accessible and empowering tools make him one of the most influential leaders in the gaming industry today.