Play’n GO – Chief Executive Officer
More than two decades after co-founding the company, Johan’s unconventional foresight and strategic vision has propelled Play’n GO to become one of the world’s leading gaming suppliers. Years before the mainstream adoption of smartphones, he made the bold, industry-defining decision to commit Play’n GO to building exclusively mobile-first content, a revolutionary move that secured a lasting competitive edge.
He consistently champions the long-term sustainability of the industry over short-term gain, notably by publicly refusing to develop ‘Bonus Buy’ games and being the first supplier to challenge the regulatory loopholes of sweepstakes casinos in the US. Furthermore, Play’n GO’s landmark F1 sponsorship with the MoneyGram Haas F1 Team demonstrates an innovative strategy for expanding the gaming audience globally and introducing the brand to new demographics, creating a blueprint for the industry’s future growth and reach.