theScore appoints veteran sports marketing executive to board

Toronto-listed sports information and betting provider Score Media and Gaming has strengthened its board with the appointment of veteran sports marketing executive Brian Cooper as a director.

Cooper has joined the board with immediate effect and will support the company as it continues to grow its theScore media and gaming operations across North America.

Cooper brings extensive experience in sports business and marketing to the role, having launched and built marketing agency MKTG Canada, where he brokered over $1bn in sponsorships and spearheaded the sale of the business to London-based communications company Dentsu Aegis.

Prior to MKTG, Cooper served as a senior executive of Maple Leaf Sports and Entertainment, helping launch the Toronto Raptors’ expansion franchise. He also serves as chair of Canada Basketball, as an advisor to the Wayne Gretzky Foundation, and sits on the advisory board of Playmaker Capital.

“Brian brings with him an immense amount of experience and entrepreneurial success as a sports marketer and operator across North America,” said theScore founder and CEO John Levy. “We’re thrilled to welcome him to the Board and to leverage his expertise as we continue to reinforce our position as a leader in mobile sports media, sports betting and esports.”

Commenting on his appointment, Cooper said: “theScore has become one of the biggest names in sports media, both in Canada and the US, and they are primed to achieve the same success with their gaming operations.

“This is a truly exciting time to be joining the board of a company that has always played at the cutting-edge, and I look forward to supporting John and his team in realizing their vision.”

theScore also confirmed that Lorry Schneider and Mark Zega have stepped down from the board with immediate effect.

“Both Lorry and Mark have served as highly-valued and long-time members of our board, and I greatly appreciate their dedication and contributions to our growth and success,” added Levy. “On behalf of the entire board, I thank them for all their service.”

Shares in Score Media and Gaming Inc (CVE:SCR) closed unchanged at CAD$0.40 per share in Toronto Friday.