As the football world begins to turn its eyes toward the 2026 World Cup, Smartsoft, a leading iGaming provider and official partner of the Argentine National Team (AFA), has released a unique collaborative project celebrating the World Champions.
Moving beyond traditional digital activations, the company has unveiled an exclusive, limited-edition bomber jacket designed to narrate Argentina’s historic journey. The project centers around a compelling creative concept: “From Argentum to Gold.”
Drawing inspiration from the etymology of the country’s name – derived from Argentum (Silver) – SmartSoft’s campaign highlights the transformative journey of the national team. The narrative focuses on the resilience required to turn “Silver” origins into “Gold” status on the world stage.
The design, featuring the sacred “Three Tens” and the iconic three stars, received official approval from the AFA, underscoring the trust and alignment between the partner and the federation.
“We wanted to create something that expressed both their history and the power of fandom,” says SmartSoft regarding the joint project. “This is about translating the champion spirit into everyday style.”
With this release, Smartsoft and AFA set a strong tone for the upcoming World Cup cycle, demonstrating that their partnership is built on a deep understanding of football culture and shared success.
Watch the story behind the partnership’s latest creation: