The agreement brings Imagine Live’s live casino content to one of the most established operators in Greece, with reach across Ireland, Italy, Brazil, Mexico, Chile and Ecuador
Imagine Live has agreed a partnership with Novibet, bringing its live casino content to one of the most recognised operators across Europe and Latin America.
Founded in 2010 in Greece, Novibet has grown into an international operator across Europe and Latin America, with a presence in Brazil, Mexico, Chile and Ecuador, Italy and Ireland built on proprietary technology and a strong track record in regulated markets.
Under the agreement, Imagine Live will supply live casino content to Novibet across all available licensed markets, with particular focus on Greece and Brazil with localized tables with Greek and Brazilian Portuguese native game presenters. The partnership reflects a shared approach to quality, localisation and operating within regulated environments.
For Imagine Live, the agreement strengthens its footprint in two key strategic regions and continues its focus on building partnerships with operators that have a proven track record in their markets.
Imagine Live chief commercial officer Nadiya Attard said: “This partnership is a good example of the direction we are heading. Novibet has built a strong position across some of the most competitive regulated markets in Europe and Latin America, and they have done it with the right foundations: solid technology, local knowledge and a clear focus on the player. That is exactly the kind of operator we want to be working with, and I am looking forward to growing this relationship.”
Fotini Matthaiou, executive casino director for Novibet, added: “Imagine Live stood out to us for several reasons. The scale of their studio operations across Armenia, Romania and Spain, the speed at which they move, and the way they have built localisation into their product from the ground up. The fact that they have embedded AI into their day-to-day operations is also something that sets them apart. This is a business that thinks ahead, and that is the kind of partner we want to work with.”