New, exclusive online casino games Hard Rock Horizons and Hard Rock Horror Show go live on Hard Rock Bet Casino
Bragg Gaming Group has successfully launched the next series of bespoke online casino titles developed exclusively for the top-rated Hard Rock Bet Casino, continuing the content development pipeline between the two entertainment leaders.
The launch delivers two new, highly anticipated titles – Hard Rock Horizons and Hard Rock Horror Show – to Hard Rock Bet Casino players, marking a major milestone in the expanded exclusive content development agreement signed earlier this year, which was celebrated with the launch of the patriotic-themed Liberty Fortune in July.
These games leverage Bragg’s extensive in-house design and production capabilities to provide players with unique, localized, and custom-branded experiences that are unavailable anywhere else.
Bespoke content is a critical differentiator in mature and competitive iGaming markets, allowing operators to enhance player loyalty and acquisition efforts by offering titles unique to their platform.
The new games were crafted by Bragg’s in-house studios and utilize the Company’s proprietary Remote Games Server (RGS) technology for seamless integration and deployment across regulated markets.
Garrick Morris, senior vice president of commercial, US & Canada at Bragg Gaming, commented: “The launch of these bespoke titles is a powerful demonstration of Bragg’s game development muscle and the close, collaborative relationship we have forged with the Hard Rock Bet Casino team.
“Our studio strategy is built on creating premium, tailored content, and this partnership allows us to use our deep market data insights to craft games that perfectly resonate with the Hard Rock Bet Casino player base. This is the first of many exciting launches under this exclusive agreement and further solidifies Bragg’s position as a key strategic content partner in the U.S.”
Rich Criado, vice president of casino at Hard Rock Bet, added: “Providing our players with world-class, exclusive gaming content is paramount to our growth strategy. The bespoke titles delivered by Bragg represent a significant competitive advantage for Hard Rock Bet Casino, giving our players unique, engaging entertainment that they can’t find anywhere else and that stand out among the nearly 3,500 games on our top-rated platform. We look forward to continuing to expand this exclusive portfolio.”
The successful launch of these bespoke titles directly supports several of Bragg’s core 2025 strategic goals.
This partnership accelerates the company’s push toward achieving its US revenue growth target by deepening its relationship with a top-tier operator in a key market. Furthermore, as exclusive content, these games are instrumental in driving the growth target for exclusive content revenue.
Beyond commercial metrics, successfully developing and deploying custom games for a brand as significant as Hard Rock Bet also serves to further strengthen Bragg’s industry perception as a strategic and high-quality partner capable of executing complex, bespoke development projects.