Companies form alliance to drive innovation and excellence in online casino provision
inplaySoft and PopOK Gaming announced a new partnership, enabling the continued expansion of the platform provider’s portfolio of casino games.
Already well-established in Brazil, inplaySoft’s growth continues with this latest deal, the third such partnership since only the recent BiS SiGMA Americas event in São Paulo, making available to operators and their players an even greater variety of casino games options and contributing to increased player retention.
PopOK Gaming business development executive Aneta Khalatyan said: “We are delighted with this partnership. It is essential that we continue on this journey, seeking growth alongside companies with values like ours. We look forward to working closely with inplaySoft and continuing to strengthen our work, improving the experiences for our partners and their customer.”
For Valentyn Kyrylenko, chief revenue officer of inplaySoft, the values of PopOK Gaming were fundamental to the completion of the deal.
“PopOK Gaming celebrate qualities such as uniqueness, diversity and accessibility, which we hold true ourselves and these were a driver of this collaboration,” said Kyrylenko. “This partnership enables us to continue to grow the portfolio of casino games that we offer our operator partners, giving their players more choice and enhancing retention.”