The provider launches its Smart Studio solution in the Peruvian market
Pragmatic Play has extended its existing partnership with DoradoBet through a new agreement to deliver Smart Studio content in Peru.
This latest deal introduces Pragmatic Play’s customised live casino environments to DoradoBet’s platform, offering a more immersive and brand-consistent experience for its players. The move highlights the commitment of both companies to innovation in the vibrant Peruvian market.
Smart Studio enables operators to create live casino content that showcases their visual identity and strategic positioning. Using intuitive branding tools and adaptable design options, the product helps increase player engagement through enhanced personalisation and local relevance.
The strengthened partnership allows DoradoBet to further differentiate its live casino offering, thereby improving its competitive position in the growing Latin American region.
Victor Arias, vice president of LatAm at ARRISE powering Pragmatic Play, said: “Smart Studio continues to gain strong traction across Latin America, and this extension with DoradoBet reflects the increasing demand for customisable live casino environments.
“The solution enables operators to deliver more engaging player experiences, while also enhancing brand visibility in competitive markets.”
Augusto Pflucker, CEO at DoradoBet Perú, added: “This new chapter in our partnership with Pragmatic Play supports our strategy to build a standout live casino experience in Peru.
“Smart Studio gives us the tools to elevate our brand presence on the tables and deliver a more immersive product to our players.”