Yggdrasil has significantly boosted its reach in the UK after taking its content live with major casino brand 32Red.
Part of the FDJ UNITED Group, the multi-award-winning operator is one of the most renowned in Europe’s largest online gaming market and now has Yggdrasil’s equally established collection of games available.
Recent proprietary releases, such as Trickstar Spins and Golden Fish Tank Party, are part of the offering, as well as content from its YGG Masters studio partners, such as Max Elements, Thor 7×7 and Burning Riot.
Yggdrasil’s popular catalogue of hits, one of the most diverse in the industry, is enhanced with signature Game Engagement Mechanics (GEMs) such as GigaBlox and MultiMax, which are now set to resonate with a significantly larger player base in the UK.
The partnership marks the latest development in Yggdrasil’s global growth as it continues to make strides in regulated markets globally.
“32Red is one of the biggest names in the UK space and having our content in their casino is a considerable boost to our UK ambitions,” said Jose Simon, chief commercial officer at Yggdrasil. “2025 is set to be a notable year for Yggdrasil as we continue to drive our growth on several fronts, and partnering with established brands in key markets will be a core component of that.”
Allana Hart at 32Red added: “At 32Red, we have a mission to thrill our players with the most exciting gaming experiences the industry has to offer, so having Yggdrasil’s substantial portfolio of slots at our disposal matches that goal.
“We can now offer a considerably stronger choice for visitors to our casino, and we’re confident that provision will only strengthen in the future thanks to this partnership.”