Daniel Lindberg’s vision – and that of his fellow founders Joachim Timmermans and Mats Westerlund – was razor sharp from day one. It was so convincing he appeared in the Hot 50 before a single game was launched back in 2012. Lindberg positioned the company beautifully and achieved a superb deal for himself, his co-founders and for the company’s acquirer Playtech, when the latter bought it for €50m in June 2016. Lindberg sent out a prospectus and managed to create a competitive tension that resulted in a multiple far outweighing the company’s €6m revenue. But Playtech got a great deal. It acquired the best Nordic supplier not called NetEnt, expanded its portfolio of games and if it means it retains bet365 for another five years the purchase price will be paid off several times over.