Andy Hornby and Shay Segev will be jointly responsible for ensuring the GVC juggernaut rolls on. When GVC completes its acquisition of Ladbrokes Coral, Hornby will be responsible for retail business in the UK and Europe and all digital marketing, while Segev will assume responsibility for technology, product, customer service, and leadership of operational and technology integration. Their partnership will be a crucial factor in making a success of the GVC-Ladbrokes combination.

While integrating Coral and bwin in their current roles, Hornby and Segev showed they are capable of making consolidation run smoothly. Delivering £100m in synergies while building a new culture and continuing to hit revenue targets will dwarf their past achievements. The company’s future rests on their shoulders.