Joe Asher has spearheaded William Hill’s commercial development in the United States with outstanding speed since the repeal of PASPA. The company was first to market in New Jersey and then tied up deals in Mississippi, West Virginia and Rhode Island. The deals avalanche culminated with the all-encompassing partnership with Eldorado Resorts to supply its digital and retail sportsbooks, plus online gaming. The sports betting bandwagon rolls on and Asher is arguably driving it on.