Moti Malul has bided his time as head of sales and business development for many years before ascending to the top job during 2018.
His promotion came at an opportune moment. With the US opening up its sports betting markets and with William Hill relying on the supplier to anchor its digital operations, Malul cannot have hoped for better timing. Malul will not rely on William Hill alone though. He fully expects that the faith shown in his company by the UK bookmaker will be matched by others. 2019 will be a big year for NeoGames.