Entain – Head of UK Slots & Table Games

With over 12 years in the gaming industry, Adam has developed a wealth of expertise, primarily with leading UK brands such as Gala, Ladbrokes, and Coral. In recent years, his focus has been on steering the UK portfolio of Entain brands, where he has crafted bespoke strategies and curated game selections tailored to the unique demographic and strategic needs of each brand. Adam’s dedication to collaboration with both internal teams and external suppliers ensures that upcoming content is optimised to its fullest potential, consistently driving value and engagement across the board.