Realistic Games – Commercial Director

Since joining Realistic Games in April 2022 as head of client services, Alice has risen through the ranks to now serve as commercial director. Her elevation reflects her strong leadership abilities and commercial acumen and has seen her impact all areas of the business, from strengthening the commercial team to improving commercial analytics and prioritise technology needs. She has helped to sign new partners, including Relax Gaming, Light & Wonder and Superbet, launched in new markets such as Romania and the Netherlands, and developed a pipeline of strong prospects for 2025. Alice is described as a breath of fresh by her colleagues, who note her relentless positivity, work ethic and tenacious business acumen, all of the qualities that we celebrate in the Hot 50.