Pragmatic Play – SVP of Sports

Gareth Crook, SVP of Sports at Pragmatic Play, spearheaded the launch of the award-winning supplier’s sportsbook product in late 2023. Overseeing all aspects of the full-service sports betting platform, he has been pivotal to its ongoing development and commercial success. Initially released via DAZN Bet in Spain, the sportsbook product later went live in Germany and the UK, introducing horse racing and football player markets among other key updates. Gareth has since directed the creation of Pragmatic Play Sports, a new umbrella brand encompassing the provider’s growing range of premium sports betting products and services.