Kaizen Gaming – Founder and CEO

2024 was another impressive year for Kaizen Gaming and its Betano brand, sponsoring some of football’s biggest competitions and teams, as well as launching in five new markets – Mexico, Argentina, the UK, Denmark and Colombia. Betano’s reach now encompasses 18 markets and it remains on course to achieve its goal of 26 markets by 2026, with Brazil top of the list of launches in 2025. Another notable highlight in 2024 was the creation of the Kaizen Foundation, with its first project donating €3.8 million to renovate a children’s hospital in Greece. George Daskalakis founded Kaizen Gaming in 2012, and now leads a company with over 2,500 employees, known as Kaizeners. This Hot 50 award has been a long time coming, and George will play a big role in Kaizen Gaming’s continuing journey.