Lottoland – VP of Global Corporate Affairs
Nearing eight years’ service with Lottoland, Laura has had her hands full as the operator has found new ways to disrupt the lottery and gaming market. Coupled with her previous experience at Camelot, there are not many people with Laura’s PR experience in the lottery sector. She has delivered unrivalled consumer coverage for Lottoland’s brand, often having to think outside the box after facing significant challenges in Germany due to legalities, strong opposition from state lotteries, and backlash from the German media. Outside her day job, Laura has been applauded for her support of rare genetic condition Prader-Willi Syndrome during a Glow Up Orange event last May, which saw 39 UK landmarks lit up in bright orange to raise awareness. The Prader-Willi Syndrome Association UK were so thankful that they asked Laura to join them as a Trustee.