Flutter Entertainment – Commercial Director
Roisin Hogan is a standout leader reshaping the gaming industry through strategic innovation and customer-focused excellence. Currently overseeing Paddy Power Gaming Online and the UK and Ireland Content team at Flutter, Roisin drives cutting-edge strategies that elevate player experiences in a highly competitive market. With a foundation in finance from her eight years at EY, Roisin’s career took off as a finalist on The Apprentice and founder of a successful FMCG startup. Her transition into tech leadership at Meta’s Global Gaming Innovation Hub cemented her ability to deliver impactful results at the intersection of technology and gaming. At Flutter, she has spearheaded key initiatives including the formation of the UK&I Content team, the rollout of bespoke content in partnership with Games Global and the launch of Paddy’s Mansion Heist, an innovative campaign that blended immersive gameplay with creative storytelling, significantly boosting player engagement and reinforcing the brand’s playful identity.