Multi-year partnership includes Bragg’s full turnkey solution with PAM, HUB, exclusive content, and Fuze player engagement tools
Bragg Gaming has extended a comprehensive Player Account Management (PAM) platform and turnkey solution agreement with Senator Group, an online casino market leader in Croatia.
Under the four-year extension, Bragg will continue to provide Senator Group with Bragg’s comprehensive offering, which includes the PAM platform, an extensive library of proprietary, exclusive and aggregated casino games, the award-winning Fuze Player Engagement tools, and fully managed marketing and operational services.
Bragg solidifies its position as a leading supplier in Croatia through this strategic partnership with Senator Group. The collaboration highlights Bragg’s comprehensive role as a well-established partner for content delivery, distribution, and premium engagement tools in the region. Following success in Croatia, this relationship is anticipated to extend into other emerging markets, further strengthening Senator Group’s market presence.
Furthermore, in line with Bragg’s previously announced “AI-First” initiatives, its partnership with Golden Whale, and its goal to become an AI-First company by 2027, the Company is developing technology to support operators in meeting anticipated regulatory changes in Croatia. Through the “Bragg AI Brain” and the technical collaboration with Golden Whale, Bragg currently offers predictive modelling for monitoring player behaviour and is planning the future rollout of additional predictive modelling-based products.
The Company’s PAM platform includes features designed for hyper-personalization, which may assist operators in maintaining player engagement within the parameters Croatia’s proposed restrictions. By utilizing AI-driven data, the platform allows for the delivery of specific content to existing player segments, facilitating retention strategies that remain compliant with local “moderate marketing” standards.
Matevž Mazij, CEO for Bragg Gaming Group, commented: “Securing this PAM and full turnkey solution extension with Senator Group is a strategic milestone for Bragg, establishing a strong position as an iGaming supplier in Southeastern Europe. We are focusing our efforts on supporting premier partners in high-growth regulated markets, and Croatia represents a major European opportunity. This partnership is a testament to the power of our complete platform, content, and player engagement ecosystem, and we are confident in Senator Group’s ability to grow.”
Dimitar Deskoski, CEO of Senator Croatia, said: “Bragg has proven to be an invaluable partner, and the fact that we have decided to extend the agreement is an indication of success and underscores our vision and their platform’s proven ability to deliver market-leading results.