Soft2Bet – Head of Casino

George’s career journey has been nothing short of remarkable. Starting out as a personal trainer in the UK, he embraced a transformative opportunity to move to Malta, supported by his now-wife. Beginning as a junior product manager with a Swedish operator running Ninja Casino, he steadily advanced to his current role as Head of Casino at industry giant Soft2Bet. Here, George leads a high-performing team managing online casinos across nine regulated markets, responsible for delivering providers, custom games, and dedicated live environments while driving commercial success and enhancing operational efficiency. He is also overseeing the development of an aggregation platform to expand provider options for operators globally – a strategic project poised to deliver substantial business impact.