PokerStars strategic master plan ticks every box

12

Dec

12

It is becoming increasingly clear to me that PokerStars owns poker. Oh, their marketing guys should love that line. But what other conclusion can one draw from the latest step in the PokerStars world domination plan?

The news that Stars is seeking to acquire struggling New Jersey casino Atlantic Club Casino Hotel is just the latest in a series of big money acquisitions that will astound competitors who are probably getting used to being astounded. (Apologies if there is a tautology in there somewhere but you probably get the message.)

Far from being locked out of the US due to its post-2006 operations, PokerStars is making sure that no stone goes unturned in its quest to return to the home of Texas Hold ‘Em.

 

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