Asian-facing iGaming operator K8 Gaming, the current shirt sponsor for Premier League football club West Bromwich Albion, has partnered EveryMatrix to deliver a fully managed sportsbook and casino solution to its UK customers.

EveryMatrix will provide its technology to the operator’s UK-licensed site UK-K8.com, including its gaming infrastructure, payments platform and affiliate solution.

K8 Gaming manager David Williams said the company was delighted to collaborate with EveryMatrix to deliver its first brand in the UK.

“We hope to use the knowledge and skills of both parties to build an exciting and innovative product specifically tailored to the needs of the UK market,” he said.

EveryMatrix CEO Ebbe Groes added: “K8 Gaming’s connection to football and racing makes them well-acquainted with the British sports arena and we are thrilled to expand our presence in the UK market with yet another major sign.

“K8’s addition to the EveryMatrix family comes as a great opportunity to prove that our complete array of solutions is a great fit for any operator.”

In related news, EveryMatrix is set to introduce the latest upgrade to its sportsbook solution OddsMatrix at ICE today.

The new product is a flexible sportsbook platform fit for operators of all sizes, with the OddsMatrix team working on developing modern integration options, a faster and flexible front-end, and lower time-to-market for various features.

“The new OddsMatrix sportsbook considerably cuts down the development time for adding new sports and markets,” explained Roee Weinberg, OddsMatrix CEO and one of the main drivers behind the new product. “Furthermore, our settlement component received equal attention.

“For every point scored in a tennis or basketball match, for every corner kick or yellow card awarded in a soccer match we check, in matter of seconds, if this allows any markets to be settled. Bet settlement operations now take place in close to real-time in the new OddsMatrix, resulting into faster paying players and faster possibility to reinvest winnings.

“We’ll continue to invest into the new platform and more new components we’ll be deployed in the following months,” added Weinberg.

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